Latest China Insights
TMALL SUPERMARKET, LA “AUTOPROMO” DENTRO DE LOS MEDIOS B2C DEL GRUPO ALIBABA
“Tmall Supermarket” es una tienda dentro de Tmall bajo marca Tmall, que pertenece a Alibaba y con un...
Xiaohongshu was taken off the shelves for one month in the application store. Does it affect users and brands?
Xiaohongshu was taken off the shelves for one month in the application store. Does it affect users and brands?
Weibo social media crisis learning from Sesderma in China
With almost 400 million monthly active users by the end of 2017 on Weibo, without a doubt, every foreigner brand...
A six-step strategy to find Blue Ocean for eCommerce in China
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product...
WeChat “Mini Program” Opens a New Door to Chinese eCommerce
China’s Tencent WeChat has already become far more than a social networking platform for Chinese people. Users...
Start preparing all your 2018 Tmall shopping festivals NOW
Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the...
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of...
A New Retail Era Is Coming to China
In an survey conducted by JD.com, about 90% of participants are willing to increase their spending on high-end...
New round of import tariff cuts is favorable for China cross-border e-commerce
Since 2015, in only 2 years this is the forth time that China carries out the tariff reduction policy on consumer...
Content Marketing Strategy in China
There are powerful platforms to create a vibrant content market in China, you can see exciting new developments...
Happy Double 11: Time to go shopping!
This year, Alibaba’s Singles Day Shopping Festival (also rebranded as double 11 Global Shopping Festival)...
2 Open & Zonamerica, to develop China Latam Ecommerce
Zonamerica opens a branch in China and collaborates with 2 Open offering ecommerce services for Latin American...
Olive oil from Spain directly sold and shipped to China consumers (Tmall Global)
After the grand opening of Correos cross-border shop on Tmall global in June, our team did a purchase and tested the...
Barcelona, 27th, Madrid, 29th of june, Valencia 4th of july 2017. Events on China Ecommerce and Digital Marketing
In the coming weeks there will be 2 events where we will be participating. If you are interested in the topic, you...
Chinese traveling user generated content platforms: Mafengwo vs Qyer
" 世界那么大，我想去看看 " ( There is such a big world that I would like to see it all ) is a sentence once written as the...
A Cashless wind blowing in the Fashion world in China
Recently, Wechat Pay and the leading fashion retail group Inditex have reached agreement on collaboration . 7 brands...
The Spanish postal service, Correos, launched its Tmall global shop
Recently, Spanish post office Correo launched its oversea flag shop on Tmall global(an online B2C platform under...
Alibaba high-end membership APASS, what the luxury brand needs to know
September 9th was Alibaba's APASS Day
Red carpet, hot girls and boys dressing up, while this is not a movie award...
New Trends of Chinese Consumers
After being awakened by the influence of the western modern lifestyle, and the material richness, the Chinese...
Chinese mother & baby industry is booming
A Glance Embraced the Consumers of Mother & Baby Products
Mother & Baby industry is well-known as a...
2Open becomes Tmall Partner
2 Open is a certified Tmall partner. Being a tp partner 2open provides a full service to operate China sales through...
The Lean Approach to Selling Online in China
In conclusion, start selling in China with 2Open in a record time. Most of the actual medium sized cannot,...
The Wrong Approach To the Chinese Market
Even the best consulting firm of the world will not be able to predict in a perfect accuracy whether your business...
Why WeChat is the best marketing platform for your brand in China?
Wechat is a key tool in China. Get t know why
2open.biz got spanish national TV recognition
2open.biz was recognized by RTVE, Spanish National Radio and TV, in the category of...
How to Target Clusters to Sell in China?
When talking about selling in China, the Chinese regional polarization becomes a relevant frame of reference. How to...
Alibaba Overcomes Baidu in Chinese Digital Advertising
According to a new report from eMarketer, experts predict that the decline of Baidu in favor to Alibaba is due to...
Can Specialist Retailers Survive against Alibaba and Amazon?
It is said that whoever hits first, hits twice. Some days ago, Zalando signed a partnership with its biggest...
Europe and China Partner to Provide Mobile Payment Solutions by Alipay
Not quite a month we woke up with the news that two technological giants had joined forces in creating an alliance...
5 Bugs To Avoid When Doing E-Commerce In China
Have you ever tried to build a new overseas brand and fail in your attempt? In any approach to China, foreign brands...
China And The Ripple Effect On The Global Stage
What are the risks that could arise from the economic slowdown in China? How does China affect to other countries?...
10 Challenges On Chinese Future
Any approach to Chinese landscape ends falling into the same debate: Will China evolve or break over the next...
New Online Advertising Rules in China
New online advertising regulation in China will impact all digital business with presence in China. Here we bring...
How to Leverage Chinese Ecommerce to Become a Top 10: The Rise of Zara
Some months ago, we identified some Insights on ZARA in the Chinese digital market that came to underline its first...
How to Promote your Business in China
How does Chinese Market work? How can companies promote themselves without Facebook and Google? How do people...
Infographic: 10 Things You Need To Know To Build a Chinese Website
A picture is worth a thousand words
After the great success achieved by our two articles 10 Things You Need To Know...
Nutrexpa Experience in China: Business Tips
Nutrexpa was not only one of the first Western companies operating in China in the early eighties, but also a...
Spain and China, Allies but not Colleagues in Trade
This post comes to underline the strategy played by Spain on EU’s China policy, a role which has received virtually...
10 Things you Need to Know to Build a Chinese Website (Part 2)
In the first part of this article, we showed and identified 5 main points that differentiate a Chinese website from...
Is Sina Weibo On The Way Out?
There are plenty of Social Media platforms in China: while a few achieve great success, many succumb to a highly...
Why China E-commerce Goes So Fast?
All of us are very well aware of the magnitude of the Chinese online market and, although it is currently the...
Networking in China: Guanxi for Business
Have you ever heard about Guanxi?
This post seeks to provide practical guidelines to Companies on how to handle...
Is Latin America a Strategic Spot for the Chinese market?
Over the last fifteen years, Chinese Government has experienced an increasing attention on the possibilities that...
How to use Tencent Penguin Intelligence in your approach to the Chinese market?
Are you looking for the latest news of Tech innovation in China?
The goal of this article is to shed some lights...
Is China becoming more open for imported goods?
Despite its enormous potential, in China the ease of doing business experiences a lightning-fast...
How to take advantage of the latest E Commerce revolution? U-Commerce trend
Nowadays, we all are very well aware of the importance of Ecommerce on current business.
E-Commerce has...
How to Acquire Chinese Tourists through Digital Marketing
It is almost August and tourists are everywhere. From 2 OPEN we are pleased to give you some basic steps to acquire...
Tencent and JD Launch Targeted Brand Advertising on WeChat
From the association of Tencent –owner of the biggest social platforms in China- and JD.com –the leading online...
How to optimize traffic within 1688.COM to obtain leads?
Interested in the B2B market? This article is for those currently interested in launching a B2B ecommerce...
How to Sell on Wechat?
Interested on learning how to sell on Wechat? Keep reading!
On 20 April 2015, China Press and Publication Academy...
How will the “Brexit” influence China?
“It could be the darkest day in the history of European stock market.”
“Brexit”, the abbreviation of "British exit"...
Lancôme’s PR Disaster in China and What We Should Learn From It
During this past week, Lancôme has become one of the hottest hashtags on Weibo. This time, however, being the...
How to Sell B2B Online in China
Last week we were in an event in Valencia organized by our partner, the Valencia Chamber of Commerce, in which we...
10 things you need to know to Build a Chinese Website (Part 1)
When planning to enter the Chinese market, one of the main points in every marketing plan should be the creation of...
How can foreign SMEs be competitive in China?
Most western economies enjoy an abundant offer of qualified talent that proportionally lacks in China. Nevertheless,...
Do other e-commerce platforms stand a chance against Tmall?
All of us are very well aware of the magnitude of the Chinese online market and, although it is currently the...
Insights on ZARA in the Chinese digital market
Since first arriving to Shanghai in 2006, ZARA has had incredible achievements in the volatile Chinese fashion...
2 Open keeps growing in Europe with our new office
The 2 Open family keeps growing in order to continue adding value to our customers within the global business world...
L’Oreal Digital Marketing Campaign in China
In the first half of 2015, L’Oreal’s financial statement reported revenues of 12.82 billion euros worldwide. In...
IMEX IMPULSO EXTERIOR – 2016 MADRID
The successful International Business, Investments, Products and Services Fair aimed to improve SME competitiveness;...
2016 Springtime At The Canton Fair
The Canton Fair, held since 1957 in the city of Guangzhou, is currently the largest International Trade gathering in...
Business Theory and Practice in China – Not what you’d expect
Have you ever asked somebody how to do something in China and gotten an unclear or contradictory answer? Worry no...
Big Data and Precise Marketing – Tips from Baidu
Nowadays everyone is talking about big data, but what exactly is big data? How can we use it to benefit our business...
All you need to know about Ecommerce in China
The first quarter of 2016 is already behind us, are you still figuring out how to start your e-commerce business in...
2Open with Chinese E-commerce companies and Spanish suppliers
In 2 Open we like to be updated. We are constantly attending events that are related to our business scope (Digital...
Business Social Networks in China. Which one should I use?
China is an interesting country filled with peculiarities in the day-to-day life. Business culture is one of the...
Digital Marketing in China. Where do I start?
Hosted by Tolmao Group, the networking event "Digital Marketing in China. Where do I Start?" took place on January...
2Open at the Avante Awards
This last February 2Open was at the Extremadura's Avante Awards Ceremony that took place in Badajoz...
Jumpstart your E-commerce business in China
E-commerce in China is growing so rapidly and it appears to have big rewards for those who manage to thrive in the...
It’s official! Taxation reform will start on April 8
On March 24, 2016, the Ministry of Finance of the People’s Republic of China released an article on its website to...
What you need to know about Cross-Border ecommerce for China
Nowadays cross-border ecommerce is in the rise in China. It seems to be a viable and legal way to import or export...
All you need for your Chinese Landing Page
Landing pages have become more and more relevant over the past few years. With an increase in brand awareness and...
Online to Offline (O2O) in China
E-commerce has grown internationally over the past few years; China is one of the countries with the fastest...
The Great Firewall: a barrier for foreigners who live in China
China is a very attractive country, rich in culture and full of traditions that appeal to most foreigners, it is...
7 Facts You Need to Know About The Chinese Online Market
1. The Chinese online ecosystem is shaped by the actions of the B.A.T.
The B.A.T. is a group consisting of...
2Open on Spanish radio: Business in China?
Recently, we were invited to a local Spanish radio program called “Onda Cero” in Cáceres City. Vicente Pozas, the...
Top 5 Chinese payment gateway for your website
The market of e-commerce stand alone websites growing very fast in China. In order to have your own e-shop website...
General situation of fake products in China
It is common knowledge that fake products are everywhere in China, from large cities like Shanghai to remote small...
Top Demand Side Platforms (DSP) in China
Since entering China in 2012, DSP has become a major competition area of all the “powerful and visionary” companies....
Demand Side Platform in China
Overview of Demand Side Platform (DSP) in China
After arriving to China in 2012, DSP has gained popularity among...
2Open at Territorio Creativo: China Business Overview
On Friday the 5th of February Luis Salvador Galán, the CEO of 2Open, went to give a speech to the well-known Spanish...
The commercialization of Wechat. User experience or profit?
January 11, 2016, Zhang Xiaolong, the man behind the curtain of the Wechat Empire, who had never given a public...
2 Open visits FITUR 2016 confirming the growth of the tourism industry
Last week the 36th edition of the International Tourism Trade Fair (FITUR) was held in Madrid, Spain, and 2 Open was...
2 Open will be in the Madrid Tourism Trade Show FITUR 2016 jan 20-24
Chinese tourism is increasing very fast lasts years as well as their economy. In the last 15 years has spread from 8...
General situation of cross-border e-commerce in China
General situation of cross-border e-commerce in China
2014 is called by many the year of beginning of cross-border...
2 Open visits ANUGA
Last week 2 Open was in ANUGA, the world´s leading food fair for the retail trade and the food service and catering...
Digital Marketing in China in FEDETO (Toledo – Spain)
On October 8 we will be in Toledo (Spain) speaking about Digital Marketing in China, within the day of International...
Wechat Marketing — Service account or subscription account?
A Wechat subscription account might fit you more if you want to update your audience information on a daily basis....
How to verify a Weibo account when you are not a Chinese company?
How to verify a Weibo account when you are not a Chinese company? In order to have your enterprise (brand) Weibo...
You have all you need to know about your Chinese customers’ behavior. Do you have all it takes to make the most out of it?
In our China digital monitoring and advisory service, we track and analyze the accessible data from the back offices...
Trends turning into essential tools, outlook 2015
Every year we deal with the trends of the upcoming’s season just to make sure we are up-to-date. We are looking...
2 Open is Participating in Ad Tech China 2014 Exhibition!
If you are interested in the Chinese media and marketing industry, you should have not missed the Ad Tech China 2014...
Why key burocratic responsibilities are transferred from governement to companies in China?
In China, the employee is applying the resident permit, her company is helping her to do this. The company is...
What’s the Best Project Management Tool for Your Company in China?
Sometimes it’s hard to manage a small company. Unlike a big corporation, with an already established pyramid,...
2 Open at the Cross Border Ecommerce Conference & Exhibition in Shanghai (China)
2 Open at Cross Border Ecommerce Conference & Exhibition in Shanghai
What is Baidu Cloud?
Baidu Cloud is a comprehensive Cloud service provides by Baidu. It offers cloud storage service,...
2 Open Introduces Chidaojia－ a Full E-Commerce Solution To Sell Food in China, at SIAL
This was the first year Chidaojia is participating in the SIAL tradeshow. We’ve visited the show as visitors this...
